“AI Will Replace Your Creative Strategist”
Wait until your output looks like everyone else’s. I don’t think the creative strategist job is dead, as I keep reading over and over again. I think it’s about to become one of the hardest roles to fill. We work with brands that have a distinct look, and founders who can tell original creative from […]
If Your Meta Frequency Is Creeping Up, Look at Your Creative
If your Meta account frequency score is creeping up, you’re not alone. We’ve audited a lot of accounts over the last few weeks – ours and new ones coming through the door. And in the accounts we’ve seen with rising frequency, there’s been one thing in common: the ads look alike and the hooks are […]
The Five Metrics We Check Before Anyone Opens Ads Manager
Every morning, before anyone on my team even opens Ads Manager, we look at the same five metrics. Not because platform metrics don’t matter, but because they’re only one piece of the story. Even with attribution platforms in place, platform metrics have become increasingly difficult to trust. At one point, we tested two attribution platforms […]
Creative Velocity Has a Quality Problem: What Six-Figure Account Audits Keep Showing
We’ve been auditing some serious six-figure monthly spend accounts lately, and I’m starting to see the same problem over and over again. Three hundred or more new ads launched in a month. It looks like an incredibly sophisticated Meta account and creative operation. Until you look at the spend. More than half of those ads […]
What Is Creative Iteration, and How Much of Your Budget Should Actually Go Toward It?
I’ve been asked this over and over during audits lately. And I don’t think there’s one percentage that works for every account. What I can share is how we think about it. First question: do you actually have a winning concept to iterate on? To me, a winner isn’t an ad that had a good […]
Is my brand going to survive the iOS14 updates?
If you are running ads on Facebook and have been relying on Facebook advertising to drive the majority of your eCommerce conversions, you’re most likely struggling with the current updates. In the last few weeks, performance on the platform, especially for lifestyle brands declined drastically. While we all have been discussing the iOS14 updates, what […]
5 Costly Facebook Advertising Mistakes
Facebook advertising is a part of every online business owner’s life. As appealing as setting up your own advertising campaigns to grow your business is, not doing it correctly can only cost you wasted advertising dollars. We do manage multiple Facebook Business Accounts at Bowery Boost. While onboarding new businesses, we go over their Facebook […]
What’s CBO and Should I Be Using It?
If you’ve ever launched a campaign on Facebook, you might have noticed that phrase with a toggle button during the initial campaign set up: Campaign Budget Optimization (CBO) This used to be pre-checked for many accounts only a short while ago. Many accounts we take over – especially from eCommerce brands with not lots of […]
How to Structure Your Facebook Ad Account
Now that you have successfully opened a Facebook Business Manager & Ad Account, and integrated your pixel for proper tracking, you can carry on with the steps to set up your Facebook Ad Account for success. In this article, we are going to explain the Facebook Campaign structure to make sure you’re properly targeting people […]