The Five Metrics We Check Before Anyone Opens Ads Manager
Every morning, before anyone on my team even opens Ads Manager, we look at the same five metrics. Not because platform metrics don’t matter, but because they’re only one piece of the story. Even with attribution platforms in place, platform metrics have become increasingly difficult to trust. At one point, we tested two attribution platforms […]
Creative Velocity Has a Quality Problem: What Six-Figure Account Audits Keep Showing
We’ve been auditing some serious six-figure monthly spend accounts lately, and I’m starting to see the same problem over and over again. Three hundred or more new ads launched in a month. It looks like an incredibly sophisticated Meta account and creative operation. Until you look at the spend. More than half of those ads […]