The Five Metrics We Check Before Anyone Opens Ads Manager
Every morning, before anyone on my team even opens Ads Manager, we look at the same five metrics. Not because platform metrics don’t matter, but because they’re only one piece of the story. Even with attribution platforms in place, platform metrics have become increasingly difficult to trust. At one point, we tested two attribution platforms […]
Do You Actually Need an Attribution Platform? And If So, When?
I’m not sure how controversial this is, but I have opinions here, and a lot of experience. Does anyone remember Custora? They were talking about personas before personas were a mainstream thing. Around that same era, I once set up two attribution platforms at once for the same account, only to get completely different results. […]