“AI Will Replace Your Creative Strategist”
Wait until your output looks like everyone else’s. I don’t think the creative strategist job is dead, as I keep reading over and over again. I think it’s about to become one of the hardest roles to fill. We work with brands that have a distinct look, and founders who can tell original creative from […]
If Your Meta Frequency Is Creeping Up, Look at Your Creative
If your Meta account frequency score is creeping up, you’re not alone. We’ve audited a lot of accounts over the last few weeks – ours and new ones coming through the door. And in the accounts we’ve seen with rising frequency, there’s been one thing in common: the ads look alike and the hooks are […]
Channel Diversification: What I Want Working Before We Add Another Channel
We love talking about channel diversification at Bowery Boost. But before we recommend adding another channel, there are a few things I’d rather have working first. Most brands we start working with already have Meta and Google Ads running. (If we’re launching a brand from scratch, that’s a different process.) So when the question is, […]