HomeCase Studies
Selected work · Beauty · Fashion · Wellness · Lifestyle
Growth stories from beauty, fashion, wellness, and lifestyle brands. The numbers matter, but so do the decisions that made them possible.
Image · Le Mini Macaron campaign
Beauty · Nails
Challenge: build a stronger creative and paid media engine. Approach: persona-led testing, channel diversification, and restructuring paid media.
3.4×
+182%
−41%
Image · Loeffler Randall campaign
Luxury fashion
Approach: first-purchase product insights, channel diversification, and TikTok expansion.
+22%
+44%
−16%
Image · Wildwonder campaign
CPG · Beverage
Approach: persona-led testing, channel diversification, and performance media optimization.
+176%
+60%
−42%
Image · Cadence campaign
Travel · Lifestyle
Approach: audience testing, creative iteration, and channel diversification.
2×
4×
+40%
Image · Skin Pharm campaign
Beauty · Clinics
Approach: support new clinic openings while improving booking efficiency and ecommerce growth.
−58%
−68%
10+
Case-study outcomes reflect specific brands, timeframes, budgets, and starting points. They are not forecasts or guarantees.
The BOOST Method
We connect customer insight, creative concepts, channel strategy, landing pages, and measurement through the BOOST Method. Every test should make the next decision more informed.
Break down customer data & reviews
Build the testing roadmap
Launch & learn fast
Scale what works
Turn learnings into the next brief
Patterns
These are different situations with a common approach: find the constraint, test deliberately, and measure the business outcome.
Wellness
Persona-specific creative and landing-page tests drove a CAC reduction over three months while spend increased.
−34%
+31%
3 mo
Luxury fashion
Year-over-year revenue and new-customer growth alongside higher spend.
+62%
+33%
+43%
Let's talk
Tell us what you are trying to grow and what has stopped working.
