2024 BFCM Recap & Key Insights - eCommerce Edition
This Black Friday and Cyber Monday (BFCM) 2024 showcased unique challenges and opportunities for e-commerce brands. The late occurrence of Black Friday in November and Cyber Monday spilling into December affected consumer behaviors and revenue patterns. December, however, exceeded expectations due to early holiday shopping momentum.
This white paper summarizes key performance insights and provides strategic recommendations for thriving during BFCM 2025 and beyond.
OUR SUCCESS RATE:
Decline in CPA within 3 Months
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Referral Rate
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Stayed +1 Years
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Bowery Boost is a creative-first performance marketing agency specializing in helping e-commerce brands, particularly women-founded ventures, scale through paid advertising and innovative strategies.
Discover how we can help your brand thrive in 2025 through strategic media and revenue planning, channel diversification and cost-effective acquisition methods.
