What’s CBO and Should I Be Using It?
If you’ve ever launched a campaign on Facebook, you might have noticed that phrase with a toggle button during the initial campaign set up: Campaign Budget Optimization (CBO) This used to be pre-checked for many accounts only a short while ago. Many accounts we take over – especially from eCommerce brands with not lots of […]
How to Structure Your Facebook Ad Account
Now that you have successfully opened a Facebook Business Manager & Ad Account, and integrated your pixel for proper tracking, you can carry on with the steps to set up your Facebook Ad Account for success. In this article, we are going to explain the Facebook Campaign structure to make sure you’re properly targeting people […]